Kit Kat Studio pop up in Melbourne

Written by Brandon (@brandothepig), Melbourne.

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I first heard about the Kit Kat concept store craze from my brother Brian (@brhinos) who lives in Sydney. To celebrate the Kit Kat’s 80th birthday, they opened a pop up store in August, where you could create your own Kit Kat flavours and also buy limited edition releases. Four weeks and 25,000+ Kit Kats later, it was all over.

I’m a little late to the party, but the Kit Kat Studio is back! On the 24th November, the Kit Kat Studio set up shop in Melbourne for an extended run of 8 weeks. As someone who was obsessed with collecting and tasting every flavour of Kit Kat on a tour of Japan a couple of years ago, I took the opportunity to walk down memory lane.

For those who haven’t been, here is how it works.

You can select:

  • One of the special limited edition flavours ($6 for 4 fingers)
  • All four of the special limited edition flavours ($30 in a giftbox)
  • Create your own ($14 for 8 fingers)
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Five limited edition Kit Kats

My first instinct was to jump straight into the “Create Your Own” queue, with a plan of grabbing the box of four flavours on the way out. While waiting in line, I did a quick calculation.

$44 on Kit Kats!

I thought about eating it for dinner using my dinner budget. I thought about getting it for my wife for Christmas (even though I already have a present for her). I could share with friends altruistically (I knew it would eat it before it made it that far). I tried SO HARD to justify it. But I just couldn’t justify it to myself today.

I snapped out of my Kit Kat euphoria and did an internal debate – one or the other. Which one?

It was a no-brainer. I had to design my own Kit Kat! It would be silly not to. I followed the prompts:

1. Select your chocolate 

White, Milk or Dark. Dark chocolate for me, any day of the week.

2. Create your signature flavour

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Out of a possible 16 flavours, you can select up to 3. It was a tough choice for me – 3 wasn’t enough and I was overindexing too much on salted caramel! After a good five minutes of stressfully playing around with the different combinations, I settled on caramelised meringue, crumbled coconut macaroons and crunchy & chewy salted caramel.

3. Personalise your packaging

The front of the box can be personalised by typing in the wording you would like to appear, followed by pre-set descriptions and design templates of the packaging. I ended up creating “Brando The Pig’s PHENOMENAL break”. Happiness ensued.

4. Review your creation

Seeing my very own Brando The Pig creation made me so proud! I can appreciate now how Willy Wonka must feel. I was seriously beaming with pride. I clicked “Confirm”, then paid the roaming Sales Assistant.

P1140634I guess I was caught up in the excitement of it all, and it didn’t hit me that the chocolate had to set. The sales assistant told me I had to wait 3 hours to collect my custom made Kit Kat. Lucky I had my Christmas shopping and (non-chocolate) dinner plans to keep me busy.

Before I left, I watched as my “Phenomenal” Kit Kat formed part of the production line.

The chocolate is piped into the Kit Kat mould.

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The famous Kit Kat wafer is added, pressed in and smoothed.

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Once the wafers are pressed into the mould and leveled, the selected flavours are layered on top, before being refrigerated.

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I got a text message an hour and forty minutes later to say my Kit Kat was ready for collection. Winning!

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Despite the cost, I honestly can say it was the best Kit Kat I’ve eaten. Yes, even better than all the cool Japanese flavours. Worth a look – in Melbourne until January 17th 2016. Enjoy!

Kit Kat Studio, pop up concept store
Melbourne Central, Ground Floor (next to Element)
Corner of LaTrobe and Swanston street, Melbourne
Open Sun-Tue 10am-7pm, Wed-Sat 10am-9pm
Until the 17th January

Written by Brandon (@brandothepig), Melbourne.

 

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One thought on “Kit Kat Studio pop up in Melbourne

  1. Pingback: The Food Trends I Ate In Sydney This Year, 2015 | Twin Discoveries

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